When designing graphic work I like to combine organic shapes with the unexpected use of geometric grids. There is a place for both softness and rigidity to blend in non-conformist layouts- images can break from their expected placement. Both beauty and readability hold equal esteem in my design aesthetic. Color nuances are as important in graphic design as they are in painting or photography.
As in my photographs, I enjoy incorporating natural elements into product design. Choosing paper quality and feel, and how the ink color is enhanced by the substrate, are integral to design. Details are paramount to creating quality and pleasing deliverables suited to end market.
Erica St. Amanze 